Email Marketing 2017
Smart brand marketers need to develop their e-mail tactics to cater to a brand new audience in 2017 and beyond. The new year is an ideal time to predict the tendencies that will drive successful e-mail campaigns as well as the report will help marketers use these tendencies to their forthcoming campaigns. For a limited time, eTargetMedia is providing a free advice to customers who mention the report as well as 20% off new electronic mailing list orders. According to latest surveys, Millennials have stated that they would like to get brand communications via email. Most millennials check e-mail from mobile devices and although millennials love social network for communicating with buddies they specifically cited e-mail as their primary communication vehicle with brands.
Email Integration is a huge trend which will continue to grow this year. Incorporating e-mail messaging into other advertising channels, boosting e-mail content across social network pages and including societal sharing buttons on e-mails are tendencies that may be seen in e-mail marketing campaigns. Mobile has changed when and where consumers check their e-mail accounts. Optimizing e-mail campaigns for mobile screening is going to be a big factor in successful e-mail campaigns. Email personalization, e-mail automation, reactive e-mail design and interactive e-mail components are components that brands needs to be implementing in their e-mail campaigns this year. Email marketing carries on to outperform all the digital online marketing channels including social network.
It’s the most efficient promotional tool for building brand consciousness, converting and retaining clients, increasing sales and ROI. It is very essential for marketers to continue with shifting e-mail styles and understand these trends in their e-mail campaigns. Smart brand marketers need to develop their e-mail tactics to cater to a brand new audience in 2017 and beyond. Every email entrepreneurs resolution for the new year must be to implement these tendencies in their forthcoming email campaigns.